Client discovery
An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design.
After Adubea had filled out the questionnaire, we had most of the information needed to start on the logo design. Adubea wanted the logo to reflect her Ghanaian and Danish heritage and the logo to be fun, fresh, youthful and girly. By completing this step, we are not creating a logo that looks like a total stranger to our client.
Industry Discovery
Once we get to know the client, we find out more about who is the logo for (the audience) and who we are up against (the competition) Our design team began researching the industry in depth and creating logo concepts and researching what needed for the project.
This included looking up Adubea Jensen competitors, researching the industry and searching other logos in the industry, among other things to properly reflect the company’s stature, core values and communicate their mission and purpose. We need to know who else is out there and how their logos look, so we avoid doing something similar or worse. The work has to set the client apart from everybody else.
Application Discovery
This phase is about answering one simple question: how and where will the logo be used most of the time?. The adubea jensen logo will appear on webistes, bags and other digital communications and must be visible upon opening the site or looking at the bag. Cases where an idenity is developed, the logo will also appear on the identity prints. The adubea Jensen or AJ should be visible.
The method and materials used to apply the logo and other elements are just as important as the style and quality of the merchandise itself.
The logo should appear at roughly 1/3 of the width of the pages/ spaces on which it appears. For narrow widths, 1/2 of the width is acceptable. For extended widths, 1/4 of the width is accpetable. Exceptions to this occur when the logo is the only artwork used, such as on the website header, table drapes, banner, premiums or projections
examples
Sketching
The next stage of the project was developing the logo. Based on the design brief and research conducted, Brainstorming and sketching, various ideas were sketched down, taking breaks between these sessions so to reflect on the designs and have a fresh perspective on the job.
Draft designs
The most effective ideas are developed in digital format. The rendering stage involves transferring these options to Adobe Illustrator, to Adobe Photoshop, and printed to PDF for the presentation.
Refinement
The refinement stage is the longest one because it involves a lot of look and forth regarding the improvements and changes for the logo drafts colours, details and various elements are added, changed and thrown away during the logo refinement stage.
Identity Development
As you can imagine, a great logo is not the end but the beginnng of a great brand identity. Business stationery,signage, vehicle branding and many other communication tools have to be designed so they all send unified brand message